About Samara

All About Samara Magazine

Launching in March 2012, Samara Magazine is the website for Australia’s women business owners, startups, entrepreneurs and future business owners.

Within the Articles section of our online publication, you’ll find Feature interviews with well and lesser-known Australian women business owners; Columns offering insight and advice from leading authorities in their fields; 5 Minutes With leading business women; Philanthropy profiles to encourage readers to make a difference in their world; and Expert Articles to accommodate those wishing to contribute content.

Plus, there’s our Events calendar to help our community find relevant events to attend; and our Business Directory (check back soon) for Australian-based business owners to promote their product and service offering.



To become the #1 online resource for Australian women business owners, startups, entrepreneurs and those who aspire to business ownership.



To engage, educate, empower, inform, and encourage women to have their own business and to take control of their own destiny.


Honesty, integrity, transparency and collaboration.


Encourage women to become more philanthropic by means other than the volunteering of their time.

Jennifer Kiely

Jennifer Kiely is Editor and Co-Founder of Samara Magazine. A professional writer, editor and proofreader since 2000, Jen's first paid writing job was at age 19 for fashion retailer, Jeans West.

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