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Meet Sarah Morrissey from Little Rockers Radio, an online radio station dedicated to children from birth to 6 years.

About Me

Name: Sarah Morrissey

Location: Melbourne, VIC

My expertise: I have a background in marketing that spans children’s toys, health and fitness. I love to get creative and have fun with ideas and concepts. The sky is the limit!

I admire… many people, because of so many different things that they achieve in every day life!

What I love most about my business is… it’s pure! I love that I can make children happy and be educational, provide healthy messages and make a difference!

If I could invite any three business people to coffee, I’d invite… Lisa Messenger. I have a massive girl crush on her and just love what she does! Justine Flynn, co-founder of Thankyou group. What amazing things these people are doing! Sir Richard Branson. Typical, I know! I just love how he manages to expand his brand across so many different industries yet it works! A fourth would be Anthony Field (aka the Blue Wiggle). Sorry — I just couldn’t narrow it down!

Plan for the future but then take it one day at a time.

What’s the best business advice you’ve been given? Go with your gut! Simple, but very effective! Many people (especially women) have told me this! Women’s intuition:)

The best business advice I can give is… plan for the future but then take it one day at a time. Be prepared to change direction and be flexible. Listen to your market!


About My BusinessLittle Rockers Radio

Business name: Little Rockers Radio

Industry: Children’s Entertainment / Media

Location: National

Tell us about your business... Little Rockers Radio is an online radio station dedicated to children from birth to 6! It’s 24/7, with no ads and plays songs, nursery rhymes, story time, fun-key yoga, meditation and more through the day and lullabies to soothe right through the night.

When did you start your business? Early 2014 after my youngest started prep.

What’s your role in the business? It’s still early stages so I am across everything from music scheduling, reporting, partnerships, social, web, marketing to admin and bookkeeping!

Tell us about your product and/or service: I created Little Rockers Radio to be a trusted entertainment alternative for parents. Parents can ‘switch us on’ for their children knowing the content is perfect for little ears. It’s trusted by Mums and pure for kids!

Most Mums listen through the Apple/Android Apps, TuneIn Radio or the desktop, and I have also just signed with Australian Radio Network (ARN) to be the first Australian children’s radio station on iHeartRadio!

I am completely passionate about children’s health (both physical and mental) and through Little Rockers Radio want to help equip children with the tools now (through physical activity, yoga, meditation etc) that will help them grow into happy and healthy grown-ups!

I am also very passionate about supporting SIDS & Kids as my nephew passed away from SIDS at 16 months. This year, in conjunction with SIDS & Kids, we ran the very first Little Rockers RED NOSE Disco through Child Care Centres nationally. Over 20,000 children danced to a special Little Rockers disco on Red Nose Day and helped raise funds for SIDS & Kids.

What is your Point of Difference? What gives you the edge over your competitors? 

I’m a Mum who has created the station for Mums! I think that shines through in everything I do as I make decisions based on what’s right for parents and children, not the bottom line!

I am not a big corporate and the Mums who listen to Little Rockers with their children like that!

Who is your target market? 

Mums, Dads and carers of children from birth to 6 and, of course, the little children who listen! 🙂

How to Connect and Contact Me

Phone: 0404 876 243



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